Roosroast Free Speech Coffee is roasted to painstaking perfection and committed to the basic idea of getting you a great cup of JOE everyday. Each bag of Roosroast stands unrivaled as the luxury coffee that achieves rich, full bodied fragrant perfection with every cup. Roosroast Free Speech Coffee is expensive-but that won't bother you once you taste it. Coffee wise people simply must have Roosroast coffee because it's worth waking up to.

Coffee is the one luxury for the any man, every-man, that any woman, any one can enjoy the best of every day. From royalty to pennyless there is always a chance for Roosroast.

Coffee roasting is an artful awareness and a solid connection to the old world. Coffee was originally consumed un-roast for it's enhancing qualities. As its popularity grew, the beans were parched to render them infertile. (and insure the monopoly of coffee barons.) Somewhere in the process, the beans were rendered infertile by way of fire, and that's when roasting began - and guess what - the taste was better because it intensified the bean's character resulting in an exotically appealing black Cuppa.

Beans hit their best flavor 2 days to 5 days after roasting and have a shelf of several years, but you're going to want to be drinking the beans up within a month.

All you need for a great cup of coffee is a good grinder, fresh hot water, a few minutes to steep the grounds, and brew the coffee.

The Art of Small Business Roosroast coffee

Looking back on the great meals I've had it was usually only one thing that really left me in awe. The bread. A glass of wine. A piece of fish...okay, I'm really simple.

Roasting coffee and pulling shots of espresso allowed me the same level of satisfaction as directing a kitchen full of people preparing 450 great meals. (I spent 20 years cooking in some resorts areas around the world) I'm wondering if a great cup of coffee is harder to get them a great meal? The ritual of making a cup of coffee is so simple, so beautiful, and everyone can afford it too. It's like saying hello to a stranger and they say hello too.

Roosroast Coffee is the perfect small business because it allows me to combine my previous knowledge and experience into a product that everyone can relate. I tell people; "I finally found a way of consistently sell my art. I put it on a coffee bag!"

The combination old world artisanship, cooking, design, marketing, and sales go into each bag of Roosroast. Buying Roosroast makes people happy because they love my coffee or know someone who loves.

Coffee love is huge at Roosroast

• Each bag of coffee is hand printed with an original linoleum block of my own design.
• Each bag is roast dated
• Each bag has a detailed and sometimes zany description of the variety of coffee and roast profile
• Each bag is shipped off "Stat!" to you

Corporate America has been breaking its neck in recent years to appear inspired, chancy, random, quirky, personal and authentic in their slogans, personnel training, packaging and product choices. I'm really blown away that you can pass off a micro-waved pannini with grill marks on it for a actual toasted one. What that says to me is more people need to get out and try new things and taste what they're trying.

By drinking Roosroast you're saying I'm drinking Roosroast and and I'm supporting an individual who is just like myself and is not satisfied with fake grill marks or things posing to be something they are not.

Being small and in control of all aspects of a business is what artisan production is about and that is Roosroast. I pride myself in being like the Chinese people I worked side by side with in Hong Kong back in 1993. We did what we said we were going to do. We worked till we got the job done and we always figured out a way to make it happen. I'm like a China Man Now. Na ho Ma!

Confessions Of A Coffee Addict...

Back in 1989 I drove across the country non-stop alone in my famous green 1972 Volvo 142E series. Getting 20 mpg driving 70 mph and drinking thermos full after thermos full of truck stop coffee. As I rolled into Breckenridge, I was at a low point in my life. I really gone and done it this time. I think I took in more coffee then humanly possible. I tried to think of anyone I knew that would have been able to go cup for cup with me mile after mile New York to Colorado. I was seeing things, babbling, my ears were ringing, I had been peeing into a Ocean Spray bottle. There wasn't a vitamin or mineral left in my body. I really gone and done it. I'll never do this again I kept telling my self. Oh the shame I felt. I'd over dosed and I needed help medical, physical and emotional. I was swearing off Joe, calling it quits I was driving and shaking and crying and saying I would never ever drink coffee again. No more evil brew. Did I ever feel bad I drove right back home to 104 Tamarisk and I crawled into bed. None of my roommates were home. It was off season. Town was dead. I laid there a sweat.

I woke up the next day and had a cup of coffee and I haven't looked back since (back then If you ground your coffee from whole beans you were a gourmet).